About Us

Africa Fashion is a not-for-profit platform to celebrate the diversity of African culture and fashion, as well as promoting the best of today’s designers, models and other creative talent. It’s more than just fashion, it’s about opening up the continent and showcasing creatives across the diaspora – revealing more about grass roots talents and the way they are shaping a new future.

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Since our soft launch of AfricaFashion.co.uk in 2015, our social media reach has grown to over 8,000 people and our posts have attracted more than 82,000 readers overall – with our single biggest traffic month of just over 33,000. We encourage you to become involved with a growing magazine – so join us by getting in touch today!

AfricaFashion.co.uk is a not-for-profit publication that’s dedicated to

  • Celebrating the diversity of African culture and fashion
  • Providing ‘real work’ opportunities for media & journalism graduates of African origin
  • Showcasing new and established journalists/writers & bloggers from UK & Africa
  • Create a platform for promoting the fashion and textile industries in Africa
  • Promoting individuals with creative talent from Africa and those of African descent
  • Giving rise to fashion-related business opportunities
  • Affordable advertising opportunities to small companies, start-ups & entrepreneurs
  • Providing free add spaces to promote charities with a focal point on Africa
  • Creating content which is not the same ol’
  • Telling the stories not naturally be picked up by mainstream media

Africa Fashion is geared around social enterprise principles to provide a platform for

  • Graduates and Students in Media & Journalism Courses
    To publish their work and gain valuable experience in improving their digital skills, to increase their chances of employment and fulfil their career potential. TUC analysis puts unemployment rate for BAME workers with degrees at 5.9% compared with 2.3% for white counterparts. [More stats below]
  • Promoting African Related Topics and Events
    From creative talent to entrepreneurs, goods & services and social businesses, we provide quality content, to help improve the visibility of black businesses & BAME individuals

Network

We want to build a network of enthusiastic contributors from across the globe to ensure (a) Africa Fashion’s content is as diverse/interesting as possible and (b) to make sure we don’t miss out on talent from an under-reported area/region. Articles must be celebratory – highlighting the positives of African culture, fashion and local talent, even if that talent is you!

We’re looking for

  • Student journalists/writers who want to develop their writing skills and publish their work
  • Experienced journalists/writers/editors who are passionate about our above aims and want to share & publish their content.

We offer opportunities to

  • Pitch your articles/features to be published
  • Liaise with PRs and developing external relationships
  • Attend events and press days
  • Develop your online writing skills to produce stories fully credited to you
  • Learn about how an online publication works
  • Discuss some ideas with you, give you guidance on how to choose a story, research and write it.
  • Have your work fully credited and promoted across social media to develop your network, audience, and portfolio. Back-links can be provided to any personal site you may have
Statistics & Findings
Journalism industry research by Mark Spilsbury identifies issues for the lack of diversity in British media. The report commissioned and published in November 2017, by the National Council for the Training of Journalists, covers key questions, such as:
What stops students from some ethnic groups having a career in the media, even when they have trained for one?
The report also examines the pipeline of: who studies journalism, and the need to develop an alternative stream of non-graduate journalism entrants and the unconscious bias within the selection and recruitment process.

The independent Baroness McGregor-Smith Review, published 28th February 2017, found people from BME backgrounds are still being held back in the workplace because of the colour of their skin, costing the UK economy the equivalent of 1.3 per cent in GDP a year. People from BME backgrounds are also more likely to work in lower paid and lower skilled jobs despite being more likely to have a degree. The UK economy could benefit from a £24bn-a-year boost if black and minority ethnic (BME) people progressed in work at the same rate as their white counterparts, the review has found.

Aiming Higher’ is a report compiled by the Runnymeade Trust’s academic forum, published in August 2015. In the forward, David Lammy MP states “…despite an increase of BME students in higher education overall, they are still under-represented at the best universities, less likely to get jobs that match their education level or to progress to professorships”.

The Creative Industries Federation creates a Diversity Report which analysis the entertainment and media workplaces to see which groups are being represented. The latest report speaks about the underlying issues – specifically that despite a 10-fold increase in spending power among Black, Asian and Minority Ethnic (BAME) groups over the past decade – and a 100% increase in African-Britains in the same period – that jobs in media and the creative industries that are occupied by BAME candidates has actually dropped by 12% over the last couple of years.

 

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