With a mission to support and encourage individual economies through fashion, the African Fashion Guide showcases some of the brightest and best new talents that the continent has to offer. The spotlight has just fallen on Ghanaian brand Bestow Elan.
According to the brand’s site, Bestow Elan is based on an aesthetic that revolves around the feminine silhouette.
The idea is to create garments that not only emphasise and celebrate ‘Woman’, but to also encourage ladies to reinvent themselves daily, with each clothing choice they make.
Kente weave and Ankara print alongside an eclectic mix of fabrics from Ghana and other West African countries all combine to create unique shapes that are as suitable for evening wear as they are for the day.
As the brand grows, its influence across the globe increases – spreading local designs across the world and inspiring the next generation.