Designers

Paledi Segapo brings body hugging lines from South Africa

So many brands come to the fore based exclusively on their founder’s ability to design lines that are attractive to the eye. Paledi Segapo also brings a Master of Business Leadership degree from South Africa, where his final dissertation was on ‘Growth strategies within fashion enterprises’. And it looks as though …

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Ugandans keeping it real in Africa

When your personnel are Ugandan, your ideas are Ugandan and you work hard to ensure all your raw materials are sourced in Africa, then your fashion brand really is doing all it can for the continent. That’s exactly the approach that Definition Africa has chosen. Definition Africa is a design …

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Fashionable Bird takes flight from Dar es Salaam

Inspired by the Afropolitan movement that is gaining momentum across the planet, Eskado Bird is a lifestyle and fashion brand that is based in (and emanates out from) Dar es Salaam, the capital of Tanzania.  “People who choose my clothes must have a little of the peacock inside them”, says …

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African Fashion Guide showcases Ghanaian talent

With a mission to support and encourage individual economies through fashion, the African Fashion Guide showcases some of the brightest and best new talents that the continent has to offer. The spotlight has just fallen on Ghanaian brand Bestow Elan. According to the brand’s site, Bestow Elan is based on …

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