Women with a love for modest fashion are calmly ignoring the swirl of political discussion – choosing to focus instead on creativity and innovation. The focal point for modest fashion this year will be the Saatchi Gallery on the King’s Road in Chelsea. This will be the first ever London Modest Fashion Week event – and it will run from 18th to 19th February. Africa Fashion will be there, in the front row, but here’s a little taster ahead of the door’s opening!
Over 40 brands will bring their latest collections to the event and the runway promises to be very busy indeed.
While the focus of the show is creating new connections between the designers and the shops/sites that want to stock their clothes for modest fashion lovers, the event is open to the public. Tickets are available here and you will also be able to buy clothing at the event.
It promises to be a day of exclusive shopping, runway shows, photo-booths, talks and workshops – as well plenty of opportunities for networking and trade discussions.
“It’s revolutionary and I absolutely cannot wait, it’s the day we have been waiting for since we started our careers in this space” Dina Tokio
We’ve decided to pay special attention to one young designer, Roda Abdi and her brand Amirab – that promises to be modest with a Classic Twist.
Roda was born and raised in Nairobi, but now lives in the UK. She started Amirab because she and her friends found it difficult to find cool, modest fashions for Muslim women. This weekend will see the unveiling of Amirab’s second collection of luxury clothing at LMFW at the Saatchi Gallery.
“Amirab is thrilled to be involved in LMFW as it’s such a pioneering and unique project!”, she told Africa Fashion. “The Muslim fashion market is fast-growing, so this event comes at an exciting time in the fashion calendar, bringing modest fashion to the fore”.
Roda claims that the attention to detail and craftsmanship in each Amirab piece is second to none, so it will be interesting for avid enthusiasts and professional buyers to see her clothes in motion on the catwalk.
“I created Amirab because of the struggle myself and other Muslim women face to find fashionable, modest clothing so it’s fantastic that this event will bring together 40 of the leading brands in modest fashion under one roof – It’s time for modest fashion to shine!” Roda Abdi
The market for modest clothing is already massive – and expected to reach almost £300 billion by 2020. With that much money in the market, you can bet that we’ll be seeing many more shows like London Modest Fashion Week in the future.
If you are anywhere near London – and have an interest in modest fashion – then we urge you to visit the Saatchi Gallery, Duke of York’s HQ, King’s Road, London, SW3 4RY. The nearest station, Sloan Square, is a short walk away. Hope to see you down there!