With millions of t-shirts being produced in factories around the world all the time, what people choose to buy in the shops can often come down to liking the design on the front and believing that the brand is cool. Africa Fashion caught up with the folks behind a brand that ticks both those boxes. Welcome to Baffs.
Open The Gate is the organisation behind The African Market at Old Spitalfields on the 4th Saturday of every month. It offers a great chance to explore the latest in African exports – all under one roof – less than 5 minutes’ walk from Liverpool Street.
It was here that an unusual stall caught our eye. Everything about it was fresh and different – starting with the name.
“Baffs comes from the Nigerian slang used to describe fashionable clothes by the young and trendy. I like your ‘Baffs’, means I like what you are wearing”, we were told.
“Baffs aims to create clothes that fulfil the needs of socially-conscious consumers, by providing stylish and fashionable apparel – while at the same time contributing positively to Africa’s growth, development, positive image and environment”.
Strong background message, but it really is the ‘Baffs’ themselves that draw you in.
We are assured that they at made from 100% certified organic African cotton – which has been produced and sold under fair trade conditions.
Not only are the t-shirts visually appealing themselves, but they also come in these really cool tubes.
“Why set up the brand in the first place? Baffs exists to engage in changing Africa and its people’s future through the company’s actions”.
“We do this by sourcing our t-shirts in Africa, thereby contributing to the development of trade, supporting employment, improving living conditions and encouraging sustainable growth in the region”.
The company’s ethics seem to be strong, but their designs stand out just as much – with a full range of graphic t-shirts, in male and female styles.