AFWL 2015 Designer Focus – Amy Ku

As preparations take place for the final ramp up to Africa Fashion Week London 2015 on 7th and 8th August at Olympia, so we have been looking through the designers that will be gracing the catwalk. We will be following a few of them through to the start of the show, to get an idea of the amount of work that goes into making Europe’s largest African-inspired fashion show such a success.

Regular readers will be familiar with Amy Ku, the Taiwanese designer whose love of Africa has led to a complete new range of outfits under the label AimeeKu.

We spoke with her earlier today, to find out what the current situation is. This is what she told us:

It has been really busy. After finalising the designs, I have been in constant contact with my production team. Yesterday I picked up my collection from the factory and it was really exciting.  Today, I need to finalise which clothing will be used, which models to choose and the music that I want to have playing“.

Bear in mind that flying from Taiwan to Hong Kong and then onto London takes the majority of a day, the time pressure is really on for the designers to be ready in time. Add in the extra concern that your outfits will actually arrive from Taipei and it’s easy to imagine the stress will be building nicely over the next 7 days!

Amy was able to send us a quick phone-cam shot of the kind of materials that she will be bringing with her.

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She also grabbed a shot of her computer screen – showing a small sample of the models that she has to choose from.


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