MaXhosa is the luxury knitwear brand which exudes chic, bold and beautiful patterns from traditional Xhosa beadwork symbolism and colours. The man responsible for this captivating brand is Laduma Ngxokolo and his wearable art is inspired by his wish to recapture a nostalgic element of Xhosa culture that celebrates traditional aesthetics in a modern and stylish way. …
Read More »Who Made My Clothes?
On 24th April 2013, a structural failure caused the Rana Plaza complex in Bangladesh to collapse with the loss of 1,134 lives. It became the deadliest garment factory accident in history and the impact on ‘fast fashion’ was felt around the world, with brands like Primark questioning ‘Who made my clothes?’, …
Read More »Laolu Senbanjo brings stunning Yoruba designs to Nike
When Nike stacks up its global sales revenue for footwear, the African market is included in ‘Emerging Markets’ – a region that has grown by almost 100% over the past 5 years alone. On Saturday 26th March, the Air Max Convention kicks off simultaneously in New York, Tokyo and Hong Kong. …
Read More »Countdown begins for Africa Fashion Week Nigeria
It should come as no surprise that Nigerians consider themselves among the most fashion conscious people in the world. Africa Fashion Week Nigeria kicks off on 1st July 2016 in Lagos and will give the country’s local talent a chance to take the world by storm. As designers, models, photographers …
Read More »Anatomy of an entrepreneur – Baffs boss interview
One of Africa fashion’s key aims is to bring a spotlight to fresh, new design and entrepreneurial talent from Africa. Baffs certainly fits the bill as a brand and the company’s founder, Ade Durojaiye, is a great example of what can be done with a cool idea and a lot of drive. …
Read More »More cool Baffs arriving from Nigeria
With millions of t-shirts being produced in factories around the world all the time, what people choose to buy in the shops can often come down to liking the design on the front and believing that the brand is cool. Africa Fashion caught up with the folks behind a brand that …
Read More »Kenyan fashion overview ahead of GE2015Kenya Summit
As Obama prepares for his last 500 days in office, so America’s agenda has moved toward peace and relationship building – looking outward to try and create a positive legacy for Barak. Part of this new stance, sees the President flying to what many Africans consider his spiritual home – …
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