Exclusive interview with Motions’ Rebecca Shand at AFWL 2015

For a long time, Motions hair care products have been really popular outside the USA, but almost always as a ‘grey import’ – i.e. official product, brought in to the country through unofficial channels. Judging by the size of the company’s stand at AFWL 2015, that is all about to change. Africa Fashion managed to get an exclusive interview with brand manager Rebecca ‘Beckie’ Shand.

With Africa Fashion Week London reaching the important milestone of 5 years, it was great to see an organisation like Motions sponsoring the event at London’s Olympia Exhibition Hall.

Judging from their new product range, Motions wants to capture the market for both naturally curly hair textures – and at the same time retain its share for what – in my opinion – they are best known for: ‘Straight hair styles, relaxed by Motions’.

We remember Motions hair relaxer as the No.1 choice for hair salons – for which there was normally a premium to pay. The Motions Oil Sheen Spray was also one of my personal favourites – and it was all over for Pink Luster’s sheen when Motions came to town, with their yellow tins!

Having looked at the new range, I’m tempted to try Motions’ new 3-Step Heat Styled System for Natural Textures.

Despite the brand’s ‘underground(ish) appeal’, it is in fact part of the huge Unilever group. As such, product development and quality control are guaranteed to be of the highest quality. Assistant Brand Manager, Rebecca Shand was kind enough to take time out from the busy show to explain Motions’ new drive and strategy.

Interview by Aridja – Journalism Graduate from De Monfort University. 

For those of you who may have attended Afro Hair & Beauty Show many years ago [Back in the days when they used to give ’nuff freebie testers – Ed], here’s a touch of Motions nostalgia for ya from something like 13 years ago.

At the event, I was pleased to have stocked up on Motions – not only because they had their latest products at the show – but also because I walked off with my goodies in a fabulous bag! So fab, in fact, that I’ve kept it for all these years – lol.
Does anyone else remember it?
Here are some cool shots of Motions’ branding at the show – as well as that famous bag!

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I’d love to see an updated version of this bag. Good idea? Yes, it’s a brilliant one!… #BlackGirlsRock #ComeOnMotions

Big ‘Thank you!’ to Beckie and her team for taking the time to show us Motion’s latest range and to share a little of their roadmap. Remember to let us know if you’ve tried the new Motions products over on Facebook.


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