Privacy Policy

1.   What information do we gather about you

The information we gather falls into three categories:

1.1            personal information you voluntarily supply when you submit a story or an event, subscribe to our newsletter, complete a survey, enter a competition or provide your email address

1.2            when you wish to buy or utilise any of our promotional services; and

1.3            tracking information collected as you navigate through our site

The personal data that we may ask you to supply could include the following:

1.4            your name, address, and email address; and

1.5            your postcode and telephone number; and

1.6             (if you make purchases) your credit card or other financial or payment details.

We may also ask you to provide other personal data to us for specific purposes, such as supplying our services to you. In each case it will be your decision as to whether you supply us with the information in question or not.

Use of your personal information

We shall only use your personal data for the following purposes where applicable:

1.7            to allow you to post/pitch stories for our consideration on our website;

1.8            To take part in voluntary reader surveys related to Africa Fashion Magazine

1.9            to provide you with products and services (which may include products and services that we supply in association with other businesses);
1.10         to process any applicable payments from you;
1.11         to send you information regarding our services with your consent;
1.12         to notify you of any changes to our Privacy Policy and our Terms and Conditions from time to time;
1.13         for producing statistics and other information relating to our website and the users of our website. Africa Fashion may perform statistical, demographic and marketing analyses of subscribers, and their subscribing and purchasing patterns, for marketing and customer service purposes.

2.   Disclosure of your personal information

We shall only disclose your personal data to other people in the following circumstances:

2.1       to verify and process any payment instructions that you give us when you order any of our services;

2.2       to prepare or send any communications to you, or to assist us in connection with any of our administrative or business functions, or in the provision of any of our services to you;

2.3       if we are asked to do by any legal or regulatory authority, or if we believe that it would be proper to do so in connection with any legal or regulatory matter.
Unless they are already legally bound to keep your personal data confidential, we shall enter into agreements with anyone to whom we disclose your personal data under (2.1), (2.2), and (2.3) above obliging them to keep your personal data confidential.

3.    General Information

3.1       Any information or statistics relating to our business that we disclose to others shall not identify you personally. We may, for example, perform statistical analysis of the behaviour of the users of our website in order to measure interest in the various areas of our site and to tell advertisers how many users of our website have seen or “clicked” their advertising banners. This information, and any other general information about our users that we share with advertisers and other partners, will not disclose personal information about you.

3.2   Voluntary Survey Emails

3.3       We may send you an email inviting you to participate in reader surveys. Reader surveys greatly help us to improve our digital magazine and any information we obtain in such surveys will not be shared with third parties.

3.4       We may collect personal information from readers in connection with voluntary surveys. Data may be collected on our website, on the phone or via email. Readers are primarily contacted via email, which link to online surveys, but may occasionally be contacted by telephone or mail. All survey data is reported and/or used in aggregate form only, and no personally identifiable information is released.

3.5    Email Promotions
If you provide your email address as a customer or newsletter subscriber, Africa Fashion reserves the right to send you promotional emails about products and services offered by Africa Fashion, fundraising campaigns, and occasional events that Africa Fashion participates in. You may opt out of these emails at any time by following the “unsubscribe” instructions located near the bottom of each newsletter. To manage your Africa Fashion email preferences, use the manage preferences link on the email we sent you.

4.     Sale and Supply

4.1    We will never sell your email address to a third party or sell lists of emails to other companies. We do however send our own newsletter from our own email servers which may include promotions from our advertisers from time to time. These are never spammy, they always provide value to the reader and the frequency is never more than 2 a week.

We shall comply with the following restrictions in relation to your personal information.

(a) We shall not sell your personal data to anyone else.

(b) Subject to the exception in point 2.3 above, we shall not supply your personal data to anyone else so that they can use it for their own purposes. The only time your email address could be transferred to another party is if that party actually bought the brand Africa Fashion magazine in its entirety. This would constitute the third party actually becoming Africa Fashion magazine.

(C) We contract with other companies to provide services on our behalf, including credit-card and billing processing, website analytics, and for remarketing or to advertise Africa Fashion across the internet. We provide these companies only with the information they need to perform their services. These service providers are restricted from using this data in any way other than to provide services for Africa Fashion and they may not share or resell this data.

5.   Security of your personal information

We shall take steps to ensure that your personal data is kept reasonably secure whilst it is in our possession, and your credit card details will only be stored and transmitted by us in an encrypted form.

5.1       Aggregate Information Collected Through Technology

  • Cookies and Other Technologies

As is standard practice on many websites, Africa Fashion uses “cookies” and other technologies to recognise you to help us understand which parts of our website are the most popular, where our visitors are going and how much time they spend there.

Cookies. A “cookie” is a small electronic file that collects information when someone visits a website. A cookie can identify the pages that are being viewed, and this can assist us to select the pages that the viewer sees. Some cookies only exist whilst viewers are online, but “persistent” cookies – which are not session-based – remain on the viewer’s computer, so that he or she can be recognised as a previous visitor when he or she next visits our website. This information allows us to collect information about a viewer’s browsing habits, and this can be useful in assisting us to monitor and improve our services. We do not store sensitive information such as account numbers or passwords in “persistent” cookies, and cookies, in themselves, do not contain enough information to identify you.

5.2       We use Google analytics to do some of this collection. We reserve the right to change the vendors who provide us with usage data.

  • IP Addresses
    We use the IP address log in an aggregate fashion to track access to our site. Log data is  used in aggregate to analyse usage of our website.

5.3       Account and Service-Related Email

Africa Fashion reserves the right to send you email relating to your account status, if you have purchased one of our services. This includes order confirmations, renewal/expiration notices, notices of account problems, other transactional emails and notifications about major changes to our website and/or to our Privacy Policy.

5.4       Emails From You

If you send us email, you should be aware that information disclosed in email may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information via email. We will use your email address to respond directly to your questions or comments.

5.5       Send a story Feature

Africa Fashion readers may use this feature to send links to your articles or to produce your own article. The email address that you supply to use this service will only be used to send you a response to your requested article feature.

6.               Data Security

We use reasonable precautions to protect our users’ personal information and to store it securely. Sensitive information that is transmitted to us online (such as a credit card number) is 256-bit encrypted and is transmitted to us securely.  If you are not comfortable sending your payment information over the Internet, for any of our services, please call email marketing[at]

7. Amendments, cancellation, and contact us

At your request we shall make any amendments that you stipulate to the personal data that you have supplied us with. If you require it we shall also remove your name and personal data from our database. This shall be on the basis that you shall be deemed to have cancelled any contract or licence you may have had with us that the personal data in question related to, and (as we shall not have been at fault in those circumstances) you shall not be entitled to any compensation or refunds in relation to the cancellation of the applicable contract or licence.

8.   Privacy Policy

Please note that this policy only addresses our activities, and other sites to which this website links may have their own privacy policies and practices, which we do not control.

Changes to This Policy

This Privacy Policy may be amended from time to time. Any such changes will be posted on this page so you should check here from time to time.

Please contact us at updateus[at] in relation if you have any questions or concerns regarding our privacy policy.