“Style is a mentality, influenced by fashion, but it comes from within”, according to ONYCHEK’s blog. “All that matters is that it feels right to you. If it gives you that extra boost of personal confidence… That’s style”. Fascinated by the story of one young entrepreneur’s quest to bring African …
Read More »Alara brings luxurious fashion to Nigeria’s elite
In a country where most people earn less than £1,000 a year, opening a top-of-the-line luxury fashion store might seem like a bold move. But in every economy, there are going to be people with almost unlimited disposable income and they need to shop somewhere. Welcome to Alara, THE shopping …
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